Schools across the country are cutting youth sports programs and Tony the Tiger is on a mission to fix it. Mission Tiger is a charitable effort created by Kellogg’s Frosted Flakes to send resources and support directly to the schools that need them most. We teamed up with NBA superstar Ben Simmons to launch Mission Tiger during Nickelodeon’s Kids’ Choice Sports, with on-air and social content to kickstart the campaign around a cultural moment for sports’ biggest fans: kids.