In their effort to support the American Education System, the Gates Foundation reached out to achieve their goal of addressing the growing challenges of Common Core and to provide practical solutions to support its implementation.

A Desk and a Dream campaign did just that. A provocative on-air spot was developed that drove parents and even teachers to HomeworkHelpDesk.org.

Here, users could meet and interact with an accredited CCSS teacher via an online chat portal. These teachers gave them more than just answers to the Common Core’s most challenging lessons, but coached them in the methodology for arriving at those answers.

And the result?  Both parents and teachers regained their confidence with the answers they were looking for and a better understanding of the Common Core.

Milk positioned themselves to a new generation as a drink that fuels kids’ passions, empowering them with the line: The world is yours: Milk it! Through a sponsorship of Nickelodeon’s Kids’ Choice Sports Awards, we found the perfect opportunity to promote this message during a cultural moment for kids. We put a stamp on the partnership with a music video that combined kids’ passions for sports, dance and music into one supercharged piece of entertainment. To pull it off, we discovered and secured the rights to a song called “Milk It” by Rony Rex and built a dance crew around influencer Tati McQuay. We unleashed the content as an on-air anthem spot, a full-length music video on Nickelodeon’s YouTube channel, and cutdowns and teasers across Nickelodeon social handles.

Pedigree was looking to create a celebration of everyday doghood. These stop-motion shorts take dogs on amazing adventures inspired by the heroic characters of PAW Patrol, and encouraged viewers to celebrate their own dogs for a chance at a year-supply of Pedigree food.

To highlight Goldfish’s sponsorship of the Nickelodeon Kids’ Choice Awards, we crafted a custom storyline for their existing cast of stop-motion superhero characters. The animation geniuses at Stoopid Buddy Productions helped us bring the story to life, as we saw Epic Crunch Nacho give an acceptance speech to his adoring fans in a KCA-inspired dream sequence. The piece engaged fans on-air and across Nickelodeon social channels in support of the partnership.

Subway was looking for a way to engage kids with their Fresh Fit Kids’ Meals. We created a one-of-a-kind web AR experience. Each meal comes with 1 of 4 comics written for Nickelodeon’s The Loud House. The end of each comic includes an AR marker that when scanned reveals the cliffhanger ending!

Cinnamon Toast Crunch is irresistible, but in this social media campaign for the Nickelodeon Kids’ Choice Awards, we showed kids how it was also ear-resistible. Using ASMR, we crafted the iconic Nickelodeon blimp using Cinnamon Toast Crunch and a few other ingredients designed to get your senses tingling. 

With digitally distracted kids across America losing interest in letter writing, the US Post office reached out for help.

Tapping into SpongeBob’s iconic positivity, we created the SpongeBob MailPants campaign. We kicked it off by transforming 30 mailboxes in 13 cities into SpongeBob street installations. Each mailbox featured the hashtag #SBMailPants and the URL nick.com/USPS to drive users to our custom digital destination.

The national campaign didn’t just get kids excited about mail; it taught them the basics of letter writing. And while traditional mail and the digital experience may seem at odds, we turned our digital site into our primary teaching tool.

At Nick.com/USPS kids got their very own SpongeBob letter writing tutorial along with video content and customizable, printable stationery. Additionally, Post Offices throughout the country were stocked with SpongeBob SquarePants collectable postcards.

In June of 2016 our SpongeBob MailPants Mailbox was inducted into the Smithsonian.

America's favorite potato chip resolved to create more smiles in 2019 than ever before. With the launch of its "Smiles" campaign, Lay's unveiled 31 inspiring stories featuring bags with the faces of "Everyday Smilers" who are making an impact in their local communities and beyond. As part of the program, Lays donated up to $1 million in proceeds to Operation Smile. We supported this initiative with a playful, smile inducing vignette that ran on-air and across Nickelodeon social channels.

Coding is the new language kids need to learn to keep up in the world around them. With that in mind, the BeeACoder program was created for Honey Nut Cheerios.

Nickelodeon Stars Madisyn Shipman and Cree Cicchino kept things interesting on this custom site guiding kids through lessons in HTML, CSS and JavaScript.

More than a million kids visited the site spending an average of one hour and twenty minutes per session making BeeACoder Nickelodeon’s most successful integrated partnership to date.